Sasha
Fedorov
Sasha Fedorov,
Lead product designer.
May 2024 – Sep 2026
FinchTrade · Lead product designer
Owned design across the platform of a B2B crypto-to-fiat OTC desk with €9.5B traded since 2025: KYB onboarding, trading, settlements, user management, admin and brand. All based on a new, scalable design system.
Built in-house trading to replace a rented venue for new clients. It grew from 1% of monthly turnover at launch to 26.5% by Aug 2026.
Designed the flows for a new API built to attract larger clients: multiple users, API keys, child accounts with their own settings, and a ledger of all activity.
Led two designers, keeping decisions consistent across teams.
Jul 2020 – Aug 2024
Finery Markets · Senior product designer
0→1. Launched FM Marketplace, where businesses pick liquidity providers to trade with. It became the core product behind 12x revenue growth in 2021 and a $5.5M seed round in 2022.
Owned it end to end: product, visual identity, website and a team of two designers.
Designed onboarding for clients, LPs and their sub-accounts, with LP selection built in (completion 66% → 89%), plus limits and settlements.
Rebuilt trading with 6–9 customizable tiles instead of 4, instrument search, four order types, trading on behalf of sub-accounts and an RFQ mode.
Nov 2019 – Oct 2021
Purple Studio · Senior product designer · Part time
Led the design of several mobile apps, including Glowbe, a face yoga app, and Sticker.Place. Covered iOS, Android and web: from onboarding and the lesson player to paywalls, a sticker editor and store screenshots.
Worked with the founder and a PM on monetization: web onboarding with checkout outside the App Store, A/B test variants, rating and retention flows. Wrote a spec for each flow and reviewed builds before release.
Nov 2018 – Jul 2019
International crypto media (NDA) · Product designer
Joined the team to support the lead designer on the product redesign. Shipped the new article page and a regional edition’s mobile home page; also designed price index charts, a crypto encyclopedia and the new menu.
Made page templates work with any editorial content, from legacy articles to missing images and ad slots, on desktop, tablet, mobile and AMP. Built the first component library for the move to a new front end.
Feb 2018 – Nov 2018
Marketguard · Product designer
0→1. Crypto market analytics for traders: risk, liquidity and the quality of exchange volumes. As the only designer, created everything from the visual identity to the full MVP for desktop and mobile web.
Designed a market dashboard, rankings and detail pages for coins, pairs, exchanges and indices, with one data pattern on every page.
2016 – 2021
Other projects · Digital designer
Archifellows Bureau (now Mornau). Jan – Jun 2021. Portfolio website for an architecture firm. Designed 3+ concepts based on the firm’s audience and how it presents projects to clients, then built the site in Webflow.
ICO Pitch. 0→1. Nov 2017 – Jan 2018. Streaming platform for ICO pitches. Created the product for both sides: a catalog and live streams for investors, a pitch setup and a streaming dashboard for teams, plus a component library.
StockSubmitter. Oct – Nov 2017. Service that sends photos, videos and vectors to many stock sites at once. Took the product from a spec to a clickable prototype and UI: file statuses, batch submission, billing and an admin panel.
Matreshka Tour. 0→1. Nov 2016 – Jul 2017. Tour booking platform for travelers and tour companies, B2C+B2B. Designed the product from scratch for both sides and supported it through launch.
Created Mosaic iOS Kit, supported the Plaster design system.
Sasha Fedorov,
Lead product designer.
Happy to chat about your product. Let’s meet.
© 2026