Sasha Fedorov,
Lead Product Designer.
Builds complex products 0→1 and keeps them coherent as they grow.
10+ years, 7 in fintech and crypto. Focus: Digital products, FinTech, Trading, Mobile, B2B, B2C, SaaS.
Owned design across the platform of a B2B crypto-to-fiat OTC desk with €9.5B traded since 2025: KYB onboarding, trading, settlements, user management, admin and brand. All based on a new design system.
Built in-house trading to replace a rented venue for new clients. It grew from 1% of monthly turnover at launch to 26.5% by Aug 2026.
Research with an AI-built prototype: one unified history vs. separate trades and transfers that users are used to. We chose the unified option, so the app matches the API.
Trading tile behaviour
Part of the admin workflow where ops match transactions that the automated system didn't recognise.
0→1. Launched FM Marketplace, a platform that connects businesses with crypto liquidity providers (LPs). It became the core product behind 12x revenue growth in 2021 and a $5.5M seed round in 2022.
Owned it end to end: product, visual identity, website and a team of two designers.
Along with trading, limits and settlements, designed onboarding for clients, LPs and their sub-accounts, with LP selection built in (completion 66% → 89%).
Trading, built on OTC desk and pro terminal patterns. Multiple customisable tiles show quotes for the volume entered, so clients can compare prices and trade fast.
RFQ — Request for Quote
Risk management, provider's view. Both sides set a limit, and the lower one applies. Providers can turn on margin requirements: if equity drops, trading is restricted, then positions can be closed.
Led the design of several subscription apps, including Glowbe, a face yoga app, and Sticker.Place. Covered the mobile apps and web: from onboarding and the lesson player to paywalls, a sticker editor and store screenshots.
Worked with the founder and a PM on monetization: web onboarding with checkout outside the App Store, A/B test variants, rating and retention flows. Wrote a spec for each flow and reviewed builds before release.
0→1. Crypto market analytics for traders: risk, liquidity and the quality of exchange volumes. As the only designer, created everything from the visual identity to the full MVP for desktop and mobile web.
Designed a market dashboard, rankings and detail pages for coins, pairs, exchanges and indices, with one data pattern on every page.
0→1. Streaming platform where ICO teams pitched to investors live. Designed the whole product for both sides, from the visual language to a component library.
For investors: a pitch catalogue, pitch pages and a stream player. For teams: a three-step pitch setup and a full-width streaming dashboard.
